A totem sign is a free-standing sign on its own foundation, typically 1.5–4 m tall, used at site entrances and car parks to show a business name, tenants or directions where a wall sign won't be seen.
Practical reasons to consider totem and pylon signs in Cheltenham
- If your Cheltenham site entrance is close to a busy junction, keeping the totem outside the visibility splay matters as much as its looks.
- For a Cheltenham dealership or garage set back from a main road, a pylon readable on approach gives drivers time to slow and turn.
- Landlords letting units in Cheltenham can keep totems current with spare blank inserts, so a new tenant's panel slots straight in.
What totem and pylon signs cost in Cheltenham
Prices below are guides, not quotes: £1,950 to £9,800 per totem plus VAT, depending on size, materials and access. We confirm the exact figure after a survey or an artwork check, and it is agreed before anything is made.
| Item | Guide, ex VAT | Inc. VAT (20%) |
|---|---|---|
| Totem 1.5–2 m, non-lit | £1,950 – £3,950 | £2,340 – £4,740 |
| Totem 2.5–4 m, non-lit | £3,950 – £7,500 | £4,740 – £9,000 |
| Illuminated totem (lit panels or letters) | £4,950 – £9,800 | £5,940 – £11,760 |
Height and face area drive the structure, foundation and wind-loading design, so they move the price most. Lighting, tenant panels, built-up letters, surfacing to break out and reinstate, ground conditions and consent drawings follow. Every figure is confirmed after a site survey and services check.
Options for your Cheltenham project
Directional totem
Smaller site signs pointing visitors to receptions, bays and buildings.
Non-lit pylon, 2.5–4 m
A taller structure readable from a road, on a larger foundation.
Multi-tenant totem
A header panel plus slide-in tenant inserts changed as units are let.
Totem and pylon signs in Cheltenham: permission and rules
A free-standing totem usually needs express advertisement consent from the council's planning department, especially if it is illuminated, tall or close to a road. In England, decisions usually take up to 8 weeks and consent is normally granted for 5 years. Illuminated totems cannot rely on deemed consent in conservation areas, National Parks, National Landscapes, the Broads or areas of special control. Councils also look at highway safety, so a site plan showing sightlines helps. Wales, Scotland and Northern Ireland have their own advertisement regulations and application routes. We can prepare the drawings, site plan and photos for an application, or submit it for you.
Covering Cheltenham and Gloucestershire
You do not need to be in a particular postcode for us to help: Cheltenham and the whole of Gloucestershire are covered. If your job needs a survey, we arrange the visit. If it can be priced from photos, sizes and the vehicle make and model, we do it that way instead. Addresses in GL50, GL51, GL53 and GL52 are all within our Cheltenham coverage. Cheltenham is about 7.4 miles east of Gloucester.
Also within reach of Cheltenham
- Totem and pylon signs in Tewkesbury 7 mi
- Totem and pylon signs in Gloucester 7 mi
- Totem and pylon signs in Stroud 12 mi
- Totem and pylon signs in Cirencester 13 mi
- Totem and pylon signs in Evesham 14 mi
Get in touch about totem and pylon signs for your business in Cheltenham. Share photos, measurements and any artwork you already have; we will send a free quote and a proof to check, and nothing is made until you say yes.
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All sign types in Cheltenham · Totem and pylon signs across Gloucestershire

