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Fleet livery · West Midlands

Fleet livery in the West Midlands

Across the West Midlands, businesses ask us about fleet livery for all kinds of reasons: a new opening, a rebrand, a safety requirement or simply replacing something tired. Smart Signs handles the job end to end: a survey or photo check, a design drawn to scale, a written price agreed up front, and fitting arranged once you approve. Coverage takes in all of the West Midlands and the rest of England.

From £225 per vehicle + VAT · UK guide price
Row of five white vans with matching navy and orange 'ASHBY FACILITIES' livery in a depot yard

Fleet livery is a consistent set of vehicle graphics, produced from master templates for each vehicle model, so every van, car, truck or trailer a business runs carries the same branding in the same position.

Why choose fleet livery in the West Midlands?

  • Facilities, cleaning and maintenance firms with contracts in and around Birmingham benefit from vehicles that look like one team, whoever is driving.
  • Adding a new van to a Birmingham operation is simpler when the master template already exists, because it's printed and fitted to match the rest.
  • Fleets that leave a depot in Birmingham each morning and spread across the West Midlands put the same brand on dozens of streets every working day.

Guide prices in the West Midlands

Budgeting for fleet livery? The guide below runs from £225 to £1,650 per vehicle. VAT is extra. Size, materials and access decide where your job lands, and we confirm it in writing after surveying or checking the artwork.

Fleet livery in the West Midlands: guide prices, supplied and fitted
ItemGuide, ex VATInc. VAT (20%)
Lettering-led livery, per vehicle£225 – £595£270 – £714
Part-wrap livery, per vehicle£695 – £1,650£834 – £1,980
Fleet design and template set-up (one-off)£195 – £650£234 – £780

The per-vehicle cost depends on vehicle sizes, coverage, how many different models need templates, where fitting happens and whether old graphics come off first. These are guide figures excluding VAT; your per-vehicle price is confirmed from the vehicle list and approved artwork.

Rules for vehicle graphics in the West Midlands

For vehicles, the paperwork is about DVLA and your insurer, not the planning department. Graphics on a van or car that is normally driven around fall outside advertisement control; only a vehicle parked mainly as an advertising hoarding is caught. A change of main colour means updating the colour on your V5C and telling your insurer. We leave the windscreen and front side windows clear, because the Construction and Use Regulations 1986 require at least 75% and 70% light through them, and we check the paint is sound factory finish before wrapping. If the vehicle is leased, confirm the lease permits graphics and how they must come off.

Options worth considering

Mixed fleet scheme

One brand look adapted for cars, vans, trucks and trailers.

Lettering-led livery

Cut vinyl name, services and contact details applied identically to each vehicle.

Chapter 8 integration

Rear chevrons designed into the livery for vehicles that work on the highway.

Towns in the West Midlands

Main towns in the West Midlands where we design, make and fit signage, including fleet livery. Select yours, or simply get in touch if your town or village is missing from the list.

Get a free price for fleet livery in the West Midlands. Use the quote form, phone or WhatsApp, include a few pictures and measurements, and we will send a written quote followed by a design for your approval.

Other signs in the West Midlands

Fleet livery in the West Midlands: questions

How long does it take to get fleet livery in Birmingham?

It typically takes a few weeks from first enquiry, with much of that time falling after you approve the proof, while the work is made and scheduled. Graphics and vehicle jobs are typically shorter than fabricated or illuminated signs. If advertisement consent is needed, the council's decision comes first and adds to the overall timescale.

Should Chapter 8 chevrons be part of the livery?

If your vehicles stop or work on the highway and your contracts ask for them, yes. It's better to design the rear doors with the chevron area set aside than to add chevrons later over the branding. The livery then keeps the name and phone number clear of the markings, and the rear still carries your brand.

How do I get a quote for fleet livery in Birmingham?

Use the quote form, phone or WhatsApp and include a few photos, rough sizes and any logo files you have. We check the details, arrange a survey where one is needed, then send a fixed written price with a design drawn to scale. The quote is free, and nothing is made until you approve it.

Can cars and vans in one fleet carry different levels of graphics?

Yes, and it's common. Pool cars might carry a logo and web address on the doors, vans a part wrap with services and phone number, and trucks larger side graphics. The colours, typefaces and logo placement stay consistent, so every vehicle still reads as the same business.

How many vehicles make a fleet?

Any number from two upwards. The benefit of fleet livery is consistency and good records rather than size, so a firm with three vans gains as much from a master template as one with fifty. The one-off template set-up is spread across every vehicle you add, both now and in the years ahead.

What is the price of fleet livery for a business in Birmingham?

Guide pricing runs from £225 to £1,650 per vehicle, plus VAT. The main things that move it are dimensions, the material and finish, illumination where relevant, how high the work is and whether a scaffold or platform is needed. Your written quote, issued after a survey or a check of your artwork, replaces the guide figure.

Free quote · scale proof · fixed price

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Send a photo of your frontage or vehicle and a rough size. We’ll come back with ideas, a guide price and the next step.

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